BMW 7 Series

By: Aquib Nawab Cars Credits: bmw

[{"selector":"#anim-3e180a19-75a0-430e-9564-f66e7d8174fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.991717851894343%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9c8b636d-0054-4552-8d5a-b3289017ffa3","keyframes":{"transform":["translate3d(115.53399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-472eeff2-4bdc-4d27-bf01-66116601b31a","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7d1c226-25f6-4c92-97af-88c7be47669c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2f8de0ac-eba5-49dc-b4a4-f9c332056938","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d9335ec-7b4a-4894-a113-3d86afe69642","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b6697ef-4cd2-4a67-b776-4e05c20dbf70","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-afc61bc1-b486-43ba-bbda-51f9dabb6356","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af4fb315-4fd3-4c82-80e5-19ac9dc2f069","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The BMW 7 Series is about to take a leap into the future with Level 3 autonomous driving technology. This presentation explores the exciting developments in the flagship sedan's capabilities. Credits: bmw

What is Level 3 Autonomous Driving?

[{"selector":"#anim-a6ef2c2e-021c-4b6f-9df2-776cc5a2cd2e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.008023424442335%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b34813ed-2c3f-400f-854b-da2871a01ba2","keyframes":{"transform":["translate3d(-117.79935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e77f0a0-100b-404c-8485-6531fa6a39d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4292b00-0913-4438-822f-1c5ca85b6dce","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e43d5888-20b1-45ae-9adb-65e9c3555691","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-569f52b8-1c58-4970-b419-1d1ff27b0d94","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7aeb75b-8ad9-44e8-b761-2b654dd5467d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d5d28089-2d15-4633-a43d-b527b3b0a44e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f33ed75f-fbc5-4dab-b540-3838cf498bf7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Level 3 autonomous driving technology, capable of providing hands-free driver assistance and control, operates seamlessly at speeds of up to 60 kmph, marking a significant milestone in automotive autonomy. Credits: bmw

BMW Personal Pilot L3 System

[{"selector":"#anim-fad3e4c3-0092-4c57-9120-affc8ae5c226 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.991717851894343%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-17a7360d-62cf-4a7a-9b74-b7d99abd8a00","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d16476f-5465-4bda-a278-e85e52e12f34","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d38a75c-b58a-48c6-a3c3-c2534ae9e733","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-07bc289a-cd65-462d-a0d2-18ddeb6bfee8","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d34f3b4a-194e-4669-9317-836d3c3e5b2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-897e5140-fc44-43d3-9fdd-09961db0d005","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1a912620-b486-423f-b930-a3b82ebb054a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-344c74d8-ff48-48cb-8d1e-637cc7b37e0c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The BMW Personal Pilot L3 system is unveiled as a cutting-edge hands-free driving assistance technology, redefining convenience and safety in the world of automotive innovation. Credits: bmw

Initial Rollout in Germany

[{"selector":"#anim-5589bb6d-db5b-443d-9b88-0a8c997886d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.008023424442335%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0ffb4189-8f34-4c96-9f9d-c32a2f4d894a","keyframes":{"transform":["translate3d(-117.79935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-012981be-d3c9-486d-8c6b-a752db4bc3ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cda578f-9775-460d-8a8c-adb23327e2f2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f30dff2d-8b3c-4eee-88bf-00017e2a66e0","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34224bef-8773-45fd-a710-efde88334667","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8e91452-31fe-4ad2-a624-6259cbbd275e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-da5aa1ee-965b-46ca-93bb-0215dfeabf52","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f3eee712-8ddb-4604-b3bd-aac5bde3ee5e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] BMW's plan to introduce Level 3 autonomy in the 7 Series and i7 models is set to begin in Germany. However, there is uncertainty about the availability of this technology in the India-spec models. Credits: bmw

Optional Feature for Customers

[{"selector":"#anim-f4e75806-ba07-4414-aa23-9764de3ebf47 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.991717851894343%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0b69a5f4-c224-44a3-93ce-3aec42284327","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da6a43f9-d983-427d-a1f2-d075fd6f0303","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-973ce874-009d-432e-a5b2-f664ce6de2fd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0de0a0f9-11fc-4344-b721-cc5998743ff6","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2cf31c7-6757-4749-984c-4b107dcdd6eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1ba395c-1076-461e-bf52-bf89d39a8f78","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4ce7528a-937f-497a-a007-34352214aeac","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d9537742-8454-4f63-9900-52d62e58d44f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] BMW's approach is to offer Level 3 autonomous driving as an option, empowering customers with the choice to enhance their driving experience. Credits: bmw

Technology Behind Level 3 Autonomy

[{"selector":"#anim-974c1ca4-ff6e-4e2e-a314-73da1f940e7c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.008023424442335%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8a652bb4-7466-4756-926e-9986dd2ee48b","keyframes":{"transform":["translate3d(-117.79935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8372eebb-5c70-4cfc-8ac4-5ed33b5c9e92","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc3d9996-43c0-4077-9541-08953aa06fce","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-73221765-37e0-4b9e-ab5d-3f0d38db7515","keyframes":{"transform":["translate3d(121.16042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74ab4ec6-bb0e-4a72-aea1-8de42f75be12","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e45a556b-b478-4535-8684-8559875a09e0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-066a0b62-5d7e-422d-b0cf-ff0ca3f0b59e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f803dd98-4772-4947-88d8-3e3b69868b4d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Level 3 autonomous driving technology relies on multiple sensors and cameras that function effectively in various lighting conditions, according to BMW. Credits: bmw

The Evolution of BMW 7 Series

[{"selector":"#anim-d80df3f5-f399-4893-8583-1363fe43ff97 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.122670232846717%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0bc5eecb-83fc-486a-9af8-5d7ad1fb7c50","keyframes":{"transform":["translate3d(134.21053%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97e87630-84eb-4743-835d-b144857843c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d37cad02-ead5-429d-857e-86d2f043e667","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bf248a5a-cbcc-4851-a7dd-0d62159ad71c","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72225c97-4425-49f2-b55b-9da6b56fc7e4","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-382159ca-a2b3-47f0-9b80-8e4d348baffb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ef8c1f3e-d0a1-42a8-ae62-c44626ce0dfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f323e22c-a7fc-45f9-98a3-096838ab9978","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The current generation BMW 7 Series is already known for its luxurious and tech-friendly features. The addition of the Personal Pilot L3 technology further elevates its capabilities. Credits: bmw

Design Implications

[{"selector":"#anim-e8ab3ebe-5d42-451f-9251-45132be308cb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.008023424442335%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-97e0cd66-f7de-4219-a2e8-f7ec3a1c9c36","keyframes":{"transform":["translate3d(-117.79935%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c460b38-cfed-4a59-828f-a6d2167101e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef006652-b2a7-4775-8480-e17553c618c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-20ab574f-6fa5-4fff-88c6-c3739acbc601","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74013f04-31a5-4ed9-93ae-a0195095845a","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1899954-0edb-4639-8de2-d2bd4c6a552a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1ff36de1-6855-4199-9f7d-8c21cc185472","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af85638c-90e6-47d7-b906-07fa8f0838a8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The hardware required for Level 3 autonomy has design implications, notably the impact on the iconic kidney grille, where ultrasound sensors, radar, and 3D lidar have been incorporated. Credits: bmw

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