MG Motor has been bringing people & shared experiences together since the last 9 decades. Its pillars of innovation & diversity are being manifested in its choice of brand ambassador too. MG India has roped in British actor Benedict Cumberbatch of Avengers fame as its face of India. Well, this shouldn’t sound strange to you considering the iconic status of MG & its premium feel.
This announcement comes on the top of innovative marketing campaigns by MG India & showcasing its global portfolio in 10 Indian cities. With soon to be launched Hector already being the talk of the town in automobile circuits, Benedict Cumberbatch takes the anticipation & brand connect to the next level. Widely acclaimed for his roles in the superhero movie Dr. Strange, followed by Avengers and TV series Sherlock, the 42 yr old English actor follows a strong resonance among pop culture & youth. This association further underlines MG India’s unique British heritage & the focus to strike a chord with the Indian audience with an actor that’s well recognized & revered.
Benedict Cumberbatch was excited about the association with MG brand, “I have grown up seeing and reading about MGB’s and MG Midgets, recognizing MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”
Rajeev Chaba, Managing Director and CEO, MG India, mentioned Cumberbatch’s versatility matching with MG’s core as one of the reasons for choosing him, “As one of the most recognized and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”
It must be stated that the Indian consumers are waiting with bated breath for MG India’s first SUV – Hector to be launched in India in the 2nd quarter in 2019. The new MG Hector will rival the likes of Jeep compass/Tata Harrier & is touted to be the largest SUV in its segment.